Psychology of Infinite Scroll

Infinite scroll removes pagination—the natural pause where you ask 'done yet?' Without pauses, time perception warps.

Variable rewards keep you hunting the exceptional post just below. Most content is mediocre; the hunt is the hook.

Feeds sort by engagement, not welfare. You see what keeps you, not what helps you.

Reintroduce stopping cues: use apps with pagination, read RSS with item counts, set timers, stand up when a playlist ends.

Developers can add ethical patterns—session summaries, end-of-feed messages, default chronological.

Workplace tools copied infinite scroll into email and chat; mute channels aggressively.

Notifications-control piece handles another cue type.