Society & systems
How Society Trains Status Chasing
Visible consumption signals belonging in economies organized around attention as much as production.
Economist Thorstein Veblen described conspicuous consumption over a century ago; Instagram made it real-time and global. Cars, vacations, bodies, and even politics become badges.
Status chasing is not vanity alone—it is navigation. Humans infer safety and mates from relative rank. Platforms weaponize that instinct with metrics: likes, follower counts, verified checkmarks.
Training starts young: branded clothes, class trips, college prestige narratives. Adults inherit the same game with bigger price tags—weddings, homes, schools for kids.
Escape is not pretending you do not care; it is choosing signals aligned with your values. A reliable friend, a paid-off tool, a skill portfolio—these signal too, just quieter.
Audit who you compare against. Algorithms pick the most inflammatory winners; your neighborhood is usually more ordinary and more instructive.
Budget for 'enough' visibility if your job requires it, then stop paying the premium for pure ego.
Read real-cost-of-looking-rich and consumerism pieces for money angles.
