Become Less Dependent on Platforms

Platforms change algorithms overnight; owned email list and website survive.

Export content regularly—videos, posts, contacts. Assume ban is possible.

Use custom domain email; looks professional and moves providers.

Accept slower growth of open web vs viral rent-seeking.

Fediverse, blogs, RSS—rediscover distributed web.

Businesses: diversify traffic—SEO, email, not only one app shop.

Illusion-of-choice and free-apps-never-free explain why.